Simon Sinek made excellent points pertaining to how the businesses work and how they fit in, or don’t. I’ve heard this philosophy before of how people will be more inclined to buy a product based on why the company is selling it. A brand I believe that embodies this is the video company bungie. After their venture on Microsoft’s Xbox video game console with the Halo franchise, they went on to create Destiny, a massive-multiplayer online game for multiple platforms. The game itself has received mixed reviews but still gains attention and a loyal fan base. In my opinion, Bungie counted on the demographic that grew up with the Halo franchise and partnered with Activision of the Modern Warfare series to create a balanced first-person shooter with an online community. Those familiar with these games would see Destiny as an homage to the sci-fi first person shooter Bungie is most associated with and I believe they were able to make me an early adopter. Since I found out that Bungie was making Destiny, I bought the game as soon as it came out along with the bonus content made available several months after the game was released. As Mr. Sinek stated, for certain brands there are loyal customers who want to be able to say “I was the first” despite the possibility of newer versions of the product coming out. I can admit I was one of those people who wanted to be the first because of how I personally feel about Bungie and the universe they created with Destiny.
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