Timucua

The Timucua even I attended was a live show by three Jazz musicians: Jeff Rupert, Richard Drexler, and Marty Morell. The second part was art by  Carl Knickerbocker. The Jazz musicians were very talented, I personally enjoyed the musicianship and instrumentation of the compositions. The art by Carl Knickerbocker includes stills and short films. At first I found it a bit abstract but I started appreciating that it was something that caught my attention. Both events were very creative within their medium. The event was free but I feel that there could have been more of an insight to Carl Knickerbockers work.

Innovation

Simon Sinek made excellent points pertaining to how the businesses work and how they fit in, or don’t. I’ve heard this philosophy before of how people will be more inclined to buy a product based on why the company is selling it. A brand I believe that embodies this is the video company bungie. After their venture on Microsoft’s Xbox video game console with the Halo franchise, they went on to create Destiny, a massive-multiplayer online game for multiple platforms. The game itself has received mixed reviews but still gains attention and a loyal fan base. In my opinion, Bungie counted on the demographic that grew up with the Halo franchise and partnered with Activision of the Modern Warfare series to create a balanced first-person shooter with an online community. Those familiar with these games would see Destiny as an homage to the sci-fi first person shooter Bungie is most associated with and I believe they were able to make me an early adopter. Since I found out that Bungie was making Destiny, I bought the game as soon as it came out along with the bonus content made available several months after the game was released. As Mr. Sinek stated, for certain brands there are loyal customers who want to be able to say “I was the first” despite the possibility of newer versions of the product coming out. I can admit I was one of those people who wanted to be the first because of how I personally feel about Bungie and the universe they created with Destiny.

1 million cups

            The video I decided to review was the pitch of a TV show called ‘Yoga Dog’ in which the premise was about a dog using yoga techniques to teach children how to keep a healthy mind. Although they pitched it as a TV show because of it’s twenty two minute runtime and ad spots, it is intended to be digitally distributed by other companies and be made available on different platforms and devices. The project took about three years to create it’s concept along with some extra time to get the project polished up. The presentation itself was lead by a woman who began confessing her nervousness for giving speeches, and it showed but it allowed her to ease the pressure off herself and to get through the entire presentation without making too many mistakes, although it should be noted mistakes are inevitable and should be handled accordingly, which I feel she did. Along with her speech she had a slide show presentation playing which entailed more detailed about the concept of ‘Yoga Dog’. The woman’s speech was well put together and aside from her nervous stutters she corrected herself and kept going, but the slides were poorly put together. The mission statement of the project was among the first of the slides and it was not very aesthetically attention grabbing and the statement itself was about two paragraphs. The slides in general had detailed which the woman easily fit into her speech, which rendered the slides redundant. She explained how the project came about and how her and a team wanted to create something to help kids exercise and possibly meditate to help exercise the mind as well. Overall, the energy was there and the belief in the project was present in her pitch. I feel the presentation was lacking a bit but only because of the slideshow, but everything else was well put together.

Yoga Dog 1 million cups:

https://www.youtube.com/watch?v=peokMKz0Gp8